News

Soup Media have further increased their SEO credentials; winning the search account for Saffron Building Society. Saffron join our growing search client list which includes Weatherseal and the RAC.

Soup will be undertaking a consultative role, working closely with Saffron's internal design and development team to optimise their website and offer a strategic approach to natural link development and support along the way.

Saffron, who are celebrating their 160th birthday this year, are one of the leading mutual building societies in the country. They have 12 branches throughout East Anglia and London and offer a wide range of products including investments, mortgages and savings and pride themselves on their excellent levels of customer service.
 
Phil Reay, Head of Soup Media said: "We are delighted to be working with Saffron, it gives us a further opportunity to show that we can achieve impressive results for clients in competitive markets and add value to Saffron's business."

View project

Soup have been working with Norwich Union Risk Services to produce a six phase mailing campaign, to coincide with changes in UK Health and Safety regulations.

Sent to a cold list, the mailers have so far achieved an average open rate of over 20% and a click through rate of 5.37%. For those of you without industry facts at your fingertips or a helpful abacus, this exceeds the industry average of 0.5% by a staggering 1000%.

The campaign will run throughout February and March and, with our early successes tucked under our arms, we are looking forward to it with confidence.

Richard Hall, Marketing Manager at Norwich Union, commented, "We are really delighted with the results Soup have helped us to achieve. This has helped sales come through particularly for the Integrated Environmental Management Programme, at a faster rate than we normally experience. Pending full analysis of ROI we would envisage extending the campaign and relationship.”