Friction.tv.

We provide PPC and eCRM management for Friction.tv, the web's hottest debating site.

Customer acquisition via PPC has achieved some fantastic results for Friction.tv, exceeding targets by over 20% and coming in under budget.

In support, we created an eCRM strategy and solution which has seen an immediate uplift in registrations and video uploads. We're delighted that our work has already proved a major asset to Friction.tv.

Simon Lubin, Friction.tv Marketing Director:

"Soup Media's eCRM system has delivered results that have exceeded expectations. Since its roll out, Friction.tv have experienced a 35% increase in recruitment, our unsubscribe levels have hit an all time low and site activity has flourished. We are now working with Soup Media's on a series innovative monetization ideas which will not only enable us to greatly improve our user offering, but grow our brand with far greater vigor than might otherwise have been possible.”