Jordans Cereals Newsletter.

Soup Media have scored yet another email marketing direct hit with our campaign for our latest, tastiest client, Jordans Cereals.

The Brief

Our watchword for this campaign was transition.  Jordans wanted to use this mailing to announce to their existing subscribers the transition from old to new.  The transition from the old Jordans site to the new all-singing, all-dancing, Soup designed Jordans Cereals site, and the transition from the old Jordans newsletter to the new. Soup Media designed newsletter and the transition from quarterly mailings to news-rich monthly mailings.

The Strategy & Creative

The strategy behind our first Jordans Cereals email was to blend the old with the new and give a newsletter that was as rich in content as Jordans cereals are in goodness.  So we combined news, features and interactivity in a simple, easy to navigate yet exciting fashion to give a mailer that read as good as it looked.

The Results

With activity figures still rising, the results already look impressive with open and click through rates well above industry expectations.  Most gratifying though has been the feedback from the client.  In the words of Jordans Cereals brand guru, David of BrandGym:  ‘What a thrill! To open my natty new Jordan's newsletter!’

The Future

Delighted by the success of this first mailing, Jordans have asked Soup Media to compile a year-long email campaign strategy.  This will encompass not just promotion and feature ideas, but list building, targeting and segmentation consultancy, member-get-member and much, much more.  So, for the next exciting installment of Soup Media’s Jordans story, watch this space…!