Norwich Union.

We’re proud to work with Norwich Union and have delivered digital solutions for many areas of the business.

Norwich Union Direct emails

Norwich Union Direct asked us to increase the sales effectiveness of their car, home and motor insurance emails to both their existing and prospective customers. ‘Put some fun into them,’ they said.

Working with NUD’s email marketing team we analysed the existing creative through the eyes of a sales team. Instantly we spotted opportunities, not just for retention but for cross-sales, up-sales and even lateral-sales.

These we carefully wove into the structure of the mails before writing fresh copy that had customer benefits at its heart, transforming them from emails customers had to read into emails customers wanted to read.

In the end we delivered 48 emails early and bang on budget. These received their first airing in August and delivered an excellent 7% increase in open rates*, an outstanding 33% increase in click-throughs and one very happy customer.

Matt Andrews, Online Acquisition Manager:

"Soup have really assisted in leveraging the best from our new email creative, from the initial brief through to final delivery, they have worked closely alongside the NUD team, and succeeded in helping to deliver a successful result."

*Based on August-September mailings to NUD's Home, Drive, Travel & Rescue customers, a sample of 1.6 million.