Archant Regional PPC.

Archant Regional is the newspaper publishing arm of Archant. It publishes an impressive portfolio of four daily titles, 26 weekly paid-for and 33 weekly free newspapers totaling a combined weekly circulation of around 2.5 million copies.

In September this year we began work with Archant Regional, managing their PPC activity on the homes24 and jobs24 websites. We produced a geographically targeted campaign that drove traffic to the sites. Its aim was to create an immediate increase in traffic and brand awareness throughout East Anglia, London and the South West.

We are delighted to report that initial results have been rather impressive. To date the campaign has achieved twice the amount of clicks that were originally targeted without increasing the budget. And, due to this success, Archant have extended the campaign and we are currently working with them to plan the 2009 activity.

Tim Youngman Head of Digital Marketing for Archant said: "Our classified sites aim to be the number one local source for property and jobs in our markets and Soup has worked closely with us to understand our aims and have delivered on all counts. The campaign relied heavily on longtail keywords and Soup's attention to detail on this has been as impressive as the results we have seen. The campaign has been so successful that we have extended it, which is a credit to the Soup Media team and the work that they have done."