Fujifilm UK.

We've worked with Fujifilm for many years developing their digital strategy.

Fujifilm Shop

When Fujifilm UK launched their new refurbished camera and accessories shop they wanted a cost-effective method for driving traffic there. We suggested that using SEO to achieve top positions for highly targeted, relevant searches on the major search engines would best suit their requirements and budget.

We're delighted to report that results have been excellent, with Fujifilm achieving first page positions on Google for terms such as 'refurbished cameras' and 'digital camera accessories'.

Visits from natural search now drive a high proportion of sales through the Fujifilm shop, resulting in excellent return on investment.

Christmas PPC

In the run up to Christmas Fujifilm wanted to run a quick and cost-effective promotion of their cameras to support other marketing activity. PPC was perfect for this and we devised and implemented a suitable campaign.

The campaign was a fantastic success in terms of reach, response and cost per conversion. And, as the campaign came to an end, we were able to supply Fujifilm with a full breakdown of the campaign's performance, which will inform future campaigns and help achieve similar success.

Fujifilm Marketing Manager:

"Our latest PPC campaign has provided us with beneficial insight into our customer search behaviour. The fact that a campaign such as this can be measured and altered at any given time throughout the media plan also ensures that we maximise our spend. It has provided us with valuable information to help us develop and optimise our ongoing search activities over the coming months."