innocent.

We've been working with innocent for over a year now on some really exciting projects.

village fete.

Sunglasses at the ready, we entered into the spirit of summer by helping innocent sell tickets to their Regents Park village fete.

Having already implemented a successful PPC campaign for their buy one get one tree promotion, we used the knowledge we had accrued when devising our strategy for the village fete. We achieved an extremely low cost per conversion - a key objective of the campaign - and ad creative generated a CTR of up to 24.2%.

buy one get one tree.

This was innocent’s first foray into PPC, so we devised a campaign to test the market and create insight that could be used for other promotions. It was a fantastic success in terms of reach, click through and conversion to trees planted, all achieved at an exceptionally low cost per click and low cost per tree.

Ted Hunt, innocent:

"The Soup Media team proved to be integral in the success of innocent's first campaign in pay per click. From planning the PPC strategy, placing the media plan, implementing a variety of creative solutions, providing real time feedback and campaign updates to maximise effectiveness during the duration of the campaign to finally delivery the post campaign report and insights, Soup Media proved their expertise at every stage.

“Soup's understanding of our brand helped them to achieve great results across both brand and non-brand keywords. The campaign helped innocent to accomplish a great level of reach and awareness with search but more importantly a high level of conversion with a very competitive cost per goal. And all without confusing us with jargon. Thanks Soup."